The Guangzhou Shisanhang Wholesale Market (often referred to overseas as the Shisanhang Garment Market or simply Shisanhang) is a nationally renowned source market for men’s apparel. Its core area is mainly concentrated around Xin Zhongda Building (New China Building), Hong Biantian (All Red Sky), Yangxiang Road, Guangfu South Road, and Jianglan Road. This area gathers thousands of garment stalls, primarily focusing on a mid-range fast-fashion positioning with rapid style updates and high cost-performance ratios (CPRs). It is highly favored by e-commerce sellers, live-streaming teams, and brick-and-mortar store owners.
1. Yangxiang Road: Hub for Trendy Brands & Viral/Influencer Styles
- Style Focus: Trendy street style (潮牌), targeting the younger market (18-30 years old). Examples include oversized hoodies, printed T-shirts, and workwear pants. Some stalls specialize in “Influencer Styles” (网红同款), closely following trends on platforms like Xiaohongshu and Douyin.
- Update Speed: New arrivals are introduced 3-4 times a week. Some stalls support Small-Order Quick Response (Q.R.) (小单快反), with MOQs (Minimum Order Quantities) starting at 5-10 pieces, suitable for e-commerce sellers testing new styles.
- Customer Base: E-commerce sellers, live-streaming sales teams, and fast-fashion physical store owners.
- Pricing (Wholesale): RMB 30-100 per piece (T-shirts RMB 30-50, outerwear RMB 60-100). Final retail price typically marks up 2-3 times the wholesale price.
2. Guangfu South Road: Business Casual & Japanese Minimalist
- Style Focus: Business casual and Japanese-style minimalism (targeting 20-35 years old). Products include linen shirts, casual suits, and Japanese-style work pants. Some stalls offer matching couple sets and family outfits.
- Quality: Superior fabric quality (e.g., cotton-linen blends, Tencel) and refined workmanship, suitable for light luxury e-commerce or high-end physical stores.
- Customer Base: Cross-border e-commerce sellers (e.g., Amazon, AliExpress) and physical apparel store owners.
- Pricing (Wholesale): RMB 50-150 per piece (Shirts RMB 50-80, suits RMB 100-150). Final retail price typically marks up 2-3 times.
3. Jianglan Road: High Cost-Performance Mass Market & Basic Casual
- Style Focus: Basic, versatile styles (targeting 18-50 years old), such as plain cotton T-shirts, jeans, and sweatpants. Designs are simple, and prices are low.
- Key Feature: High-volume sales (走量). Some stalls support “Small-Quantity Loose Batch” (散批), allowing single-piece purchases. Ideal for street vendors, and high-volume, low-price e-commerce sales.
- Customer Base: Street vendors, community supermarkets, and sellers on platforms like Pinduoduo/1688.
- Pricing (Wholesale): RMB 20-80 per piece (T-shirts RMB 20-40, jeans RMB 50-80). Final retail price typically marks up 2-3 times.
Comprehensive Comparison: Mid-Range Positioning, Not High-End
| Feature | Shisanhang Market (Mid-Range) | High-End Market Positioning |
| Fabric | Primarily common cotton, polyester (涤纶) blends. | Focuses on premium materials like wool, silk, etc. |
| Workmanship | Standard basic stitching/tailoring (基础车工). | Emphasizes detail and craftsmanship (e.g., hand-sewn buttons). |
| Branding | Mostly “Stall Brands” (档口品牌) or unbranded items. | Majority are registered, established brands. |
Procurement Suggestion
- Style Selection: Yangxiang Road (Trendy/Viral Styles), Guangfu South Road (Business Casual/Quality), Jianglan Road (Low Price/High Volume).
- Price Negotiation: Wholesale prices are often tiered (阶梯定价). Batch purchasing (拼单) or establishing a long-term partnership usually secures better discounts.
Summary: The Shisanhang Men’s Wear Wholesale Market is characterized by “Fast Fashion + High CPR (Cost-Performance Ratio)”. It caters to diverse seller needs: Choose Yangxiang Road for viral trends, Guangfu South Road for quality and refinement, and Jianglan Road for competitive pricing and volume sales!
Comments0