If your boutique’s aesthetic leans towards trendy, minimalist, or sophisticated “Korean Style” fashion, there is one destination in China that stands above the rest: the Guangzhou UUS Clothing Wholesale Market.
While markets like Shisanhang are famous for volume and low prices, and Baima is known for mature, high-end brands, UUS (often pronounced “U:US” locally) occupies a unique niche. It is widely considered the most fashionable, trend-forward market in Guangzhou. In fact, many buyers joke that you don’t need to fly to Dongdaemun in Seoul anymore—you can just come to UUS.
However, UUS operates differently from traditional Chinese wholesale markets. The prices are higher, the rules are stricter, and the environment is more like a luxury department store than a warehouse. As experienced sourcing experts at GZWM, we have created this comprehensive guide to help you navigate UUS effectively and secure the best inventory for your store.
What is Guangzhou UUS?
Opened around 2010, UUS brought a revolutionary concept to the Guangzhou wholesale district. It was a joint venture involving Korean investors, bringing the visual merchandising standards of Seoul straight to China.
Unlike the cramped, chaotic aisles of older markets, UUS features wide corridors, professional lighting, unique shop decorations, and air conditioning that actually works. The focus here is on design and quality. You will find high-quality fabrics, unique cuts, and accessories that look expensive.
Who should source here?
- Boutique Owners: If you sell items in the
50−50-50−150+ retail range. - Online Influencers: If you need “Instagram-worthy” styles that photograph well.
- Men’s Fashion Buyers: Surprisingly, UUS has some of the best men’s wholesale floors in China.
Floor Guide and Main Categories
The building typically has 9 floors of wholesale businesses. Unlike other markets where quality varies wildly floor-by-floor, UUS maintains a consistently high standard throughout.
Floor 1-4: Women’s Fashion (The Core)
This is the heart of the market. Walking through these floors feels like walking through a high-end mall.
- Style: 80% of the shops here sell “Korean Style” (Han Ban). This means oversized blazers, structured trench coats, delicate floral dresses, and chic knitwear.
- Vibe: Each shop has a distinct interior design. The sales assistants are model-like and wear the clothes they sell.
- Product Range: You will find complete looks here—shoes, bags, and hats are often displayed with the clothing to show you how to style them.
Floor 5-8: Men’s Fashion (The Hidden Gem)
Many foreign buyers skip the upper floors, thinking it’s just more women’s clothes or offices. Big mistake. The men’s section at UUS is arguably the best in Guangzhou for trendy, street-style, and smart-casual menswear.
- Style: Think “K-Pop idol” meets “European Streetwear.” You will find high-quality hoodies, oversized tees, unique denim, and sharp casual suits.
- Quality: The fabric weight and stitching on the men’s clothing here are significantly better than in markets like Shahe.
Basement Level: Accessories & Mix
Depending on recent renovations, the basement levels often house shoe vendors and accessory shops that complement the clothing upstairs. It is a great place to find leather boots or trendy handbags to finish your collection.
Operating Hours and Address
One of the biggest mistakes foreigners make is arriving at UUS too early. Unlike the Shisanhang market which opens at 6:00 AM and closes by noon, UUS is a late-start market.
- Official Name: Guangzhou UUS International Fashion City (广州UUS九龙国际时装城)
- Address: No. 14 Guangyuan West Road, Yuexiu District, Guangzhou.
- Chinese Address: 广州市越秀区广园西路14号
- Opening Hours: 10:00 AM – 7:00 PM (Daily)
Pro Tip: Do not arrive at 10:00 AM sharp. Many shops are still setting up. The best time to visit is between 11:00 AM and 4:00 PM. The market stays active later than others, making it a good “afternoon” stop on your itinerary.
Nearby Transportation: Metro and Bus
UUS is located in the Liuhua Business District, very close to the Huimei Clothing Market (another Korean-style market). It is situated just north of the Guangzhou Railway Station.
By Metro
- Station: Guangzhou Railway Station (广州火车站)
- Lines: Line 2 and Line 5.
- Exit: Take Exit F.
- Directions: From Exit F, you will need to walk for about 8-10 minutes. You will likely pass under a highway overpass or use a pedestrian bridge. It is located along Guangyuan West Road. Look for the large black and grey building with the red “U:US” logo.
By Taxi
- Show the driver: “去广园西路UUS (靠近汇美)”
- (Translate: “Go to Guangyuan West Road UUS, near Huimei”).
- Mentioning “Huimei” helps because they are right next to each other and famous landmarks.
Nearby Hotels for Buyers
Since UUS is in the same general vicinity as the Baima market (just on the other side of the train tracks), the hotel recommendations are similar. However, staying slightly closer to Guangyuan Road can save you walking time.
1. Dong Fang Hotel (The Classic Choice)
- Located between the station and the market area. It offers a resort-like feel which is great for decompressing.
2. The China Hotel
- Connected to the Metro and very upscale. Ideal if you are combining a trip to the Canton Fair with your market sourcing.
3. Xinghe Business Hotel (Budget Friendly)
- There are several smaller business hotels along Guangyuan West Road that are cheaper. They are small but convenient if you just need a place to sleep and shower.
Sourcing Strategy: How to Buy at UUS
UUS is not for bargain hunters. It is for value hunters. Here is how to handle the specific culture of this market:
1. The Pricing Structure
- Price Point: Wholesale prices for a dress might range from 100 RMB to 300+ RMB ($15 –
45USD).ThisisexpensiveforChina,butcheapcomparedtotheretailvalue(45 USD). This is expensive for China, but cheap compared to the retail value (45USD).ThisisexpensiveforChina,butcheapcomparedtotheretailvalue(80 – $150 USD). - No Bargaining: In UUS, prices are generally fixed. The staff are employees, not owners, and they scan barcodes. Don’t waste time trying to haggle down 5 RMB; it won’t work and looks unprofessional here.
2. Minimum Order Quantity (MOQ)
- Strict Rules: Most shops require 3 to 5 pieces per style (mixed colors/sizes) to open an account or buy.
- Sample Buying: Some shops allow you to buy 1 piece at a “retail price” (usually double the wholesale price), but many will flatly refuse to sell just one piece because they don’t want retail customers ruining their exclusivity.
3. The “No Photography” Rule
- UUS shops are extremely protective of their designs. You will see “No Photo” signs everywhere.
- Do not walk around snapping photos of clothes you haven’t bought; you will be shouted at.
- The Strategy: Buy the sample first. Once you have opened a bill/receipt, they will usually let you take photos of the items you bought, and sometimes add you on WeChat.
4. Quality Control
- The quality at UUS is usually excellent (good linings, straight seams, quality buttons). However, always check the fabric composition labels if you are importing to countries with strict labeling laws.
Online Shopping: Source UUS Styles via GZWM
The biggest challenge with UUS is the exclusivity. Stall owners often do not accept random WeChat friend requests from overseas because they are too busy serving in-person clients. They also rarely have English-speaking staff.
GZWM is your bridge to UUS fashion.
If you cannot travel to Guangzhou, or if you want to see the new arrivals at UUS every day from your home country, we can help.
- Verified Connections: We have established relationships with top suppliers in UUS. We can provide you with their WeChat IDs so you can view their “Moments” (digital catalogs).
- New Arrivals: UUS shops update styles incredibly fast—sometimes weekly. Through GZWM, you can stay on top of these trends without flight tickets.
- Consolidation: Since UUS shops have high MOQs, buying from 10 different shops can be a logistical nightmare for shipping. GZWM can help consolidate your orders from multiple UUS stalls into one shipment, saving you massive amounts on international freight.
Don’t let distance stop you from accessing China’s best fashion market. Visit our GZWM Market Directory today to get the contact details of premium UUS stalls and start upgrading your boutique’s inventory.
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