Guangzhou Liuhua Fur & Fashion Market: The Premium Winter Guide

For most sourcing professionals, Guangzhou is the city of fast fashion and summer wear. But for those in the know, it is also home to one of the largest and most prestigious centers for winter luxury in the world: the Guangzhou Liuhua Fur & Fashion Market.

If your boutique specializes in high-ticket items—such as mink coats, fox fur vests, genuine leather biker jackets, or high-end cashmere—you cannot find what you need in the crowded aisles of Shahe or the mixed floors of Baima. You need a specialized environment.

Located within the historic Liuhua Exhibition Center, this market is the heart of the global fur trade. Every year, buyers from Russia, Eastern Europe, North America, and Central Asia flock here to stock up for the winter season.

However, sourcing fur and leather requires a higher level of expertise than buying t-shirts. The unit prices are high, the seasonality is strict, and the logistics are complex. As your partners at GZWM, we have crafted this expert guide to help you navigate the Liuhua Fur Market with confidence and security.

What is the Liuhua Fur & Fashion Market?

The market is situated inside the iconic Liuhua Exhibition Hall, which used to host the Canton Fair. This means the building itself is grand, spacious, and historically significant.

Unlike the cramped wholesale towers nearby, Liuhua offers a “Showroom” experience. The aisles are wide, the lighting is professional, and the atmosphere is quiet and serious. This is where big business happens.

Key Product Focus:

1. Genuine Fur: Mink, Fox, Raccoon, Rabbit, and Rex Rabbit.
2. Genuine Leather: Sheepskin, Cowhide, and exotic leathers.
3. Winter Coats: Down jackets with fur collars, Parkas, and Shearling coats.
4. Faux Fur: In recent years, high-quality eco-friendly fur has also become a major category here.

Target Buyer:
High-end boutique owners, luxury brand purchasers, and winter wear specialists. If your retail price point is $200 – $2,000+ USD, this is your market.

Floor Guide and Main Categories

The layout of the Liuhua Fur Market is divided into different halls (North/South) and levels within the exhibition center structure.

The Main Hall: The Luxury Zone

Upon entering, you are greeted by flagship stores of major Chinese fur manufacturers.

• Products: Full-length Mink coats, Sable coats, and limited-edition runway pieces.
• Vibe: Luxury retail. Sales assistants often wear gloves when handling the merchandise.
• Sourcing Note: These shops usually have their own factories and can accept OEM orders for your brand labels.

The Leather Wing

There are specific sections dedicated to leather goods.

• Products: This is the best place in Guangzhou to find stylish leather jackets. From classic motorcycle jackets to trendy leather trenches and skirts.
• Quality: The leather here is predominantly “First Layer” sheepskin—soft, buttery, and durable.

The Cashmere & Parka Section

As market trends shift, many stalls now specialize in “Parker Coats” (Parkas)—waterproof shells lined with full fur interiors.

• Products: Overcoats, cashmere blends with fur trim, and heavy winter gear suitable for -20°C weather.

Operating Hours and Seasonality

This is the most important section of this guide. Fur is a seasonal business, and the market reflects that.

• Official Name: Guangzhou Liuhua Clothing Wholesale Market (广州流花服装批发市场)
• Address: No. 117, Liuhua Road, Yuexiu District, Guangzhou.
• Chinese Address: 广州市越秀区流花路117号 (流花展贸中心)
• Opening Hours: 10:00 AM – 6:00 PM (Daily)

Seasonal Warning:

• Peak Season (August – January): The market is fully stocked. New designs are released daily. This is the buying time.
• Off-Season (February – June): Many shops may close for renovations or operate with skeleton staff. Some switch to selling silk or summer linen, but the fur inventory will be low. Plan your trip for late summer or early autumn.

Nearby Transportation: Use the “Yuexiu Park” Station

While it is geographically close to the Guangzhou Railway Station, the Liuhua Exhibition Center is actually best accessed via a different metro stop.

By Metro (The Smart Way)

Avoid the chaos of the Railway Station.

• Station: Yuexiu Park (越秀公园)
• Line: Line 2.
• Exit: Take Exit C or E.
  • Directions: You will emerge right next to the China Hotel and the Exhibition Center complex. It is a pleasant, tree-lined walk to the entrance, far less crowded than the Baima area.

By Taxi

• Show Driver: “去流花路117号流花展贸中心”
• (Translation: “Go to Liuhua Road No. 117, Liuhua Exhibition Center”).
• Note: The entrance is grand and easy for taxis to pull up to, unlike the congested streets of Zhanxi.

Nearby Hotels: The Best Location in Guangzhou

If you are sourcing at Liuhua, you are in luck. You have the two best business hotels in the district literally on your doorstep.

1. The China Hotel (Marriott)

• Located directly adjacent to the market. You can walk from your room to the fur market in 2 minutes. It is the preferred hotel for international VIP buyers.

2. Dong Fang Hotel

• Located across the street. A massive complex with a resort feel. Very convenient and secure.

3. Liuhua Hotel

• A more budget-friendly option located on the other side of the complex.

Sourcing Strategy: Buying Fur & Leather

Purchasing high-value animal products comes with specific risks and requirements.

1. Genuine vs. Faux (Eco)

• Be clear about what you are buying. Technology has made faux fur look incredibly real.
• Test: Ask the seller explicitly. For leather, check the grain and smell. For fur, check the density of the undercoat.
• Tip: If you are importing to countries with strict animal welfare laws (like parts of the EU or California), ensure you are buying certified faux fur or ethically sourced skins.

2. Customs and Regulations

• Import Duties: Fur usually attracts high import taxes. Calculate this before you buy.
• Labeling: Your country likely requires specific labeling (e.g., “Real Fur: Fox”). Make sure the factory can sew these labels in for you.

3. Sampling is Expensive

• Unlike a $5 t-shirt, a sample fur coat costs $500+. Sellers rarely give free samples. Be prepared to pay for your samples.

4. Production Lead Time

• High-quality fur coats are hand-assembled. Production takes time (15-30 days). Do not order in November expecting delivery for December retail. You must order in September.

Online Shopping: Source Luxury Safely via GZWM

Buying fur online seems scary. How do you touch the leather? How do you feel the softness of the mink?

GZWM eliminates the risk.

For high-ticket items like fur and leather, our service is essential for peace of mind.

• Video Inspection: We go to the Liuhua stall and start a live video call with you. We show you the movement of the fur, the lining details, and the quality of the zippers.
• Detailed Quality Control (QC): Before we ship a $1,000 coat to you, we inspect every inch. We check for shedding, bald spots, and stitching errors.
• Secure Payment: You pay us, and we pay the supplier. This prevents the risk of sending money to a random bank account and receiving no goods.
• Logistics Handling: We know which shipping lines can handle fur and leather products to avoid customs seizures.

Invest in quality, not travel costs.
Browse the GZWM Premium Directory to connect with verified manufacturers in the Guangzhou Liuhua Fur & Fashion Market. Stock your winter collection with confidence.